Personalize, personalize communication after booking, offer free gifts and services, implement room technology, be proactive in your service, reward repeat guests, offer multiple communication channels and create an inclusive experience for all. It doesn't have to be a welcome book in the traditional sense; after all, we're in the 21st century. Why not switch to digital technology? Mews Marketplace has great apps that help you improve the guest experience, offering specialized advice by location and lots of upselling and cross-selling opportunities. Create an environment where people want to work by investing in their employees.
Competitive salaries, paid time off, health insurance and a strong work-life balance are key factors that modern workers look for in employment opportunities. eHotelier Enterprise reports that satisfied hotel employees are 31% more productive and can increase hotel benefits by 12% on average. In addition, employees who feel supported are more likely to share honest feedback with management, helping the hotel to improve in ways that they would not otherwise have noticed the improvements needed. Now that you have some tools, resources and strategies needed to improve the way your hotel operates, it's time to put your new skills to the test.
Create interesting and innovative marketing campaigns that announce ownership changes, new booking opportunities, exclusive offers and key hotel features. Not sure where to start? See our publication on hotel marketing strategy for 12 essential elements that will help you succeed.
