Guests are now more willing to see how the outdoors is cleaned, but fewer people are available to do so. Some hotels offer higher salaries, free training and other incentives to get people back to work. Health and safety have always played an integral role in the hospitality industry, but COVID-19 has radically changed the way we live and, in turn, has highlighted the real importance of hygiene and safety. Providing guests with experiences that use improved hygiene and safety measures is now more important than ever and is becoming a key element of the overall guest experience.
Providing hand sanitizers in rooms and common areas, providing protective masks or visors, and sharing clear signs in all hotels that promote hygiene and safety, has become commonplace and is something that guests expect. In response to COVID-19, Wyndham Hotels & Resorts launched the Count on Us hygiene initiative, which includes a series of health and safety protocols, robust training and access to reliable suppliers and high-end disinfectants to promote safety and regain guest trust. It is an ongoing initiative that allows us to safely welcome guests to enjoy memorable stays at Wyndham Hotels & complexes in Europe, the Middle East, Eurasia and Africa. When it comes to marketing-related hotel trends, there are a number of general trends to consider.
These include a greater focus on local and voice search, a greater use of virtual reality tours to sell hospitality products, a greater emphasis on personalization, and the growth of influencer marketing. For this reason, sustainability has been one of the most notable hotel trends in recent times, with an increasing number of hotel companies that promote their respect for the environment. One of the best ways to learn all about important hospitality trends and, at the same time, improve your own career prospects, is to take a hospitality course. The hospitality industry is competitive and companies must keep up to date with the latest hotel trends to avoid being left behind.
You can learn more about what the metaverse is, how it works, its relevance within the hospitality industry and the connection with NFTs in the article “Metaverse opportunities for the hospitality industry”. The most successful hotel companies are constantly evolving, but if you want to achieve that, you have to keep up with the latest hotel trends. You can find more detailed information and examples of use cases of artificial intelligence in the hospitality industry in the article “How to use artificial intelligence in the hospitality industry”.
